In the midst of high gas prices and a trend toward smaller vehicles, the Fiat 500 is still a head-scratcher. One simple reason: price.
Per this story on Boston.com, the Fiat 500 will have a 101-hp engine starting at $16,000, topping out around $21,000.
I can understand the novelty of such a vehicle but feel it will have a limited market, appealing to hipsters looking for something different as well as the article's protagonist - Boomers who are of Italian descent or who used to own a "CinqueCento" back in the day.
obtaining a stake in the bankrupt Chrysler back in 2009. So, much like with the Alfa 8C Competezione, he's aiming for a very targeted campaign, hoping they sell out, and having this car be, in effect, free advertising for the next wave of more sensible Fiat vehicles.
Here's to hoping Fiat sells out the 500 at all of the 130 dealerships at which it will be offered, and we see more Fiats and Alfas in the coming years.